{"id":2030,"date":"2020-11-02T21:14:59","date_gmt":"2020-11-03T04:14:59","guid":{"rendered":"https:\/\/www.gamesround.com\/blog\/?p=2030"},"modified":"2020-11-02T21:35:13","modified_gmt":"2020-11-03T04:35:13","slug":"how-to-increase-chances-of-finding-a-publisher-campero-games-case","status":"publish","type":"post","link":"https:\/\/www.gamesround.com\/blog\/how-to-increase-chances-of-finding-a-publisher-campero-games-case","title":{"rendered":"How to increase chances of finding a Publisher &#8211; &#8220;Campero Games&#8221; Case"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We get a lot of questions on how to attract publishers and investors, when registering on GamesRound.com. There is no guaranteed solutions, but after looking into several successful cases we&#8217;ve come to a list of do&#8217;s and dont&#8217;s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First of &#8211; what do publishers look for most of the times &#8211; is it a good game? Yes and No. A game doesn&#8217;t have to be best of the best but rather good enough to attract attention. Let&#8217;s see <strong>what makes a good profile for a game<\/strong>?<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Polish your Game presentation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Logo<\/strong> &#8211; first thing a publisher see. It has to be good looking. One could ask can you make a game if you cannot make a good logo? You are trying to sell your game to a publisher. Spend some time on a logo.<\/li><li><strong>Short description<\/strong> &#8211; one, two sentence description of your game. Try to focus on information and not on emotions. Good example: &#8220;Fantasy Tower defense with Match3 elements. 60 levels&#8221; or &#8220;Endless runner with hilarious political characters&#8221;. Not so good: &#8220;Minimalist. Atmospheric. Challenging.&#8221; or &#8220;Shoot&#8217;em all and win!. Remember that your audience is Publishers, not gamers.<\/li><li><strong>Gameplay Video<\/strong> &#8211; very important. If you have a gameplay &#8211; add it. Publishers tend to watch videos rather than read descriptions or click through screen shots.<\/li><li><strong>Game metrics<\/strong> &#8211; if you can test your game &#8211; do it. Good game metrics is almost a guarantee that a publisher will connect with you. If you have metrics for your game &#8211; it means that you are already an advanced studio, which increases chances of success for a publisher. What metrics? Depends on a platform and genre, but here are common: Day 1, Day 7, Day 10, Day 30 retention, CPI, Average daily playtime.<\/li><li><strong>Good studio profile<\/strong> &#8211; Publisher is choosing not a game, but a team, which will deliver more good games for them. It is very important to present your team and show your experience and capability to deliver a game. Add team members and add already developed games. This will make publishers fight for you.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campero Games Case Study<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. Great short description of the team:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-1024x241.png\" alt=\"\" class=\"wp-image-2358\" srcset=\"https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-1024x241.png 1024w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-300x70.png 300w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-768x180.png 768w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image.png 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2. Three videos with three different games developed. Real photo of the team:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-3-1024x655.png\" alt=\"\" class=\"wp-image-2361\" srcset=\"https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-3-1024x655.png 1024w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-3-300x192.png 300w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-3-768x492.png 768w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-3-1536x983.png 1536w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3. Great team presentation with key team members: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-2-1024x850.png\" alt=\"\" class=\"wp-image-2360\" srcset=\"https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-2-1024x850.png 1024w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-2-300x249.png 300w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-2-768x638.png 768w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-2-1536x1276.png 1536w, https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/image-2.png 1628w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We started collaborating closely with Campero around 2 months ago. These guys were super flexible, and super motivated to work with&nbsp;us. We are super happy that GamesRound helped us source developers with such talent. One of the HC game we made with them: <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.camperogames.rappelrace\">Link<\/a>.<\/p><cite><strong>Ilan Nabeth<\/strong>, Publishing Manager at <a href=\"http:\/\/homagames.com\/?signature=in@homagames.com\" target=\"_blank\" rel=\"noreferrer noopener\">Homa Games<\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The team registered June 30. After 6 days they had three requests from Publishers and were able to choose who to go with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Campero Games<\/strong> landed a contract with <strong>Homa Games<\/strong> and released a game soon after: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It takes some time to create a good profile but the result is worth the effort. Good luck and reach out to us if you have any questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andy. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We get a lot of questions on how to attract publishers and investors, when registering on GamesRound.com. There is no guaranteed solutions, but after looking into several successful cases we&#8217;ve come to a list of do&#8217;s and dont&#8217;s. First of &#8211; what do publishers look for most of the times &#8211; is it a good [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We get a lot of questions on how to attract publishers and investors, when registering on GamesRound.com. There is no guaranteed solutions, but after looking into several successful cases we&#039;ve come to a list of do&#039;s and dont&#039;s. First of - what do publishers look for most of the times - is it a good\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andy S\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.gamesround.com\/blog\/how-to-increase-chances-of-finding-a-publisher-campero-games-case\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"GamesRound Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to increase chances of finding a Publisher \u2013 \u201cCampero Games\u201d Case | GamesRound News\" \/>\n\t\t<meta property=\"og:description\" content=\"We get a lot of questions on how to attract publishers and investors, when registering on GamesRound.com. 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First of - what do publishers look for most of the times - is it a good","twitter:image":"https:\/\/www.gamesround.com\/wp-content\/uploads\/2020\/11\/Campero-Games.jpg"},"aioseo_meta_data":{"post_id":"2030","title":null,"description":"","keywords":"","keyphrases":null,"canonical_url":"","og_title":"","og_description":"","og_object_type":"article","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_custom_image_width":null,"og_custom_image_height":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":false,"twitter_card":"summary","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"created":"2020-12-30 08:05:51","updated":"2026-08-15 22:07:36","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"twitter_image_url":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.gamesround.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.gamesround.com\/blog\/news\" title=\"News\">News<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHow to increase chances of finding a Publisher \u2013 \u201cCampero Games\u201d Case\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.gamesround.com\/blog"},{"label":"News","link":"https:\/\/www.gamesround.com\/blog\/news"},{"label":"How to increase chances of finding a Publisher &#8211; &#8220;Campero Games&#8221; Case","link":"https:\/\/www.gamesround.com\/blog\/how-to-increase-chances-of-finding-a-publisher-campero-games-case"}],"acf":[],"views":9785,"_links":{"self":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/2030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/comments?post=2030"}],"version-history":[{"count":10,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/2030\/revisions"}],"predecessor-version":[{"id":2371,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/2030\/revisions\/2371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media\/2366"}],"wp:attachment":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media?parent=2030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/categories?post=2030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/tags?post=2030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}