{"id":2630,"date":"2020-12-14T10:00:38","date_gmt":"2020-12-14T17:00:38","guid":{"rendered":"https:\/\/www.gamesround.com\/blog\/?p=2630"},"modified":"2020-12-15T07:58:53","modified_gmt":"2020-12-15T14:58:53","slug":"electronic-arts-reaches-agreement-for-acquisition-of-codemasters","status":"publish","type":"post","link":"https:\/\/www.gamesround.com\/blog\/electronic-arts-reaches-agreement-for-acquisition-of-codemasters","title":{"rendered":"Electronic Arts Reaches Agreement for Acquisition of Codemasters"},"content":{"rendered":"\n<p>Leader in Interactive Entertainment &amp; UK-Based Game Developer &amp; Publisher Set to Thrill Racing Fans.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>Electronic Arts and Codemasters have a shared ambition to lead the video game racing category. The Board of Codemasters firmly believes the company would benefit from EA\u2019s knowledge, resources and extensive global scale \u2013 both overall and specifically within the racing sector. We feel this union would provide an exciting and prosperous future for Codemasters, allowing our teams to create, launch and service bigger and better games to an extremely passionate audience<\/em>.<\/p><cite>Gerhard Florin, the Chairman of Codemasters<\/cite><\/blockquote>\n\n\n\n<p>Electronic Arts Inc. (NASDAQ: EA) announced that it has reached an agreement with the Board of Codemasters for the recommended acquisition of Codemasters, the UK-based game developer and publisher. In the transaction, Codemasters&#8217; shareholders will be entitled to receive 604 pence (approximately US$7.98<em>) in cash for each ordinary share of Codemasters with an implied enterprise value of US$1.2 billion<\/em>. The acquisition is anticipated to be completed in the first quarter of calendar 2021.<\/p>\n\n\n\n<ul><li>Electronic Arts believes the combination of EA and Codemasters will enable further growth and success for Codemasters and EA\u2019s popular and innovative racing franchises.<\/li><li>Bringing together the combined expertise and talent from Codemasters\u2019 critically-acclaimed sports and racing franchises Formula One, DiRT, DiRT Rally, Grid and Project Cars with EA\u2019s global Need for Speed franchise, fan-favorite Real Racing mobile game and EA SPORTS brands will enable our teams to innovate further, and meaningfully increase the delivery of content and experiences to a growing, global audience for racing entertainment.<\/li><li>Codemasters\u2019 deep creative talent which has produced high-quality racing games for many years, including the Formula One franchise that continues to deliver great entertainment for F1\u2019s growing fan base.<\/li><li>EA believes it can help accelerate Codemasters\u2019 performance by leveraging EA\u2019s deep expertise in live services operations, game analytics and technology. In addition, EA\u2019s central services teams across development technology, art &amp; motion capture, quality verification, compliance, and localization will all be resources available to Codemasters.<\/li><li>EA\u2019s global publishing, marketing and game development support capabilities will also strengthen Codemasters\u2019 existing capabilities, expanding the addressable market for Codemasters\u2019 franchises.<\/li><li>The combination of Codemasters and Electronic Arts will enable the development and delivery of a market-leading portfolio of creative and exciting racing games and content to more platforms and more players around the world.<\/li><li>The union also creates ongoing and expanded ways for players to engage with the combined portfolio of sports and racing games through EA\u2019s industry-leading multi-platform subscription services.<\/li><li>Bringing together Codemasters and Electronic Arts also delivers compelling financial benefit to the combined group. The acquisition is expected to grow net bookings and underlying profitability.<\/li><li>Frank Sagnier, Chief Executive Officer of Codemasters, and Rashid Varachia, Chief Financial Officer of Codemasters, along with the senior executive management team of Codemasters intend to remain with Codemasters following completion of the acquisition and will continue to lead the Codemasters business within EA\u2019s organization.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Leader in Interactive Entertainment &amp; UK-Based Game Developer &amp; Publisher Set to Thrill Racing Fans. Electronic Arts and Codemasters have a shared ambition to lead the video game racing category. The Board of Codemasters firmly believes the company would benefit from EA\u2019s knowledge, resources and extensive global scale \u2013 both overall and specifically within the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/2630"}],"collection":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/comments?post=2630"}],"version-history":[{"count":2,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/2630\/revisions"}],"predecessor-version":[{"id":2632,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/2630\/revisions\/2632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media\/2633"}],"wp:attachment":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media?parent=2630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/categories?post=2630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/tags?post=2630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}