{"id":4690,"date":"2021-10-27T12:09:15","date_gmt":"2021-10-27T19:09:15","guid":{"rendered":"https:\/\/www.gamesround.com\/blog\/?p=4690"},"modified":"2021-10-27T12:09:16","modified_gmt":"2021-10-27T19:09:16","slug":"mobile-marketing-firm-bidalgo-acquired-by-ironsource","status":"publish","type":"post","link":"https:\/\/www.gamesround.com\/blog\/mobile-marketing-firm-bidalgo-acquired-by-ironsource","title":{"rendered":"Mobile Marketing Firm Bidalgo Acquired By IronSource"},"content":{"rendered":"\n<p>Israel-based app monetization platform <a href=\"https:\/\/www.gamesround.com\/blog\/vgames-raises-30-million-for-a-first-game-focused-investment-fund-in-israel\" title=\"VGames raises $30 million for a first game-focused investment fund in Israel\">IronSource <\/a>announced an agreement to acquire mobile marketing company Bidalgo for an undisclosed sum.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;IronSource and Bidalgo already work with many of the same customers, who use multiple products on the ironSource platform along with Bidalgo&#8217;s marketing technology,&#8221; said IronSource CEO and co-founder Tomer Bar Zeev. &#8220;This not only highlights the value of the combined offering and our stickiness with customers, it&#8217;s also a testament to the strength of our platform-based approach to the App Economy, and our customer-centric approach to M&amp;A.&#8221;<\/p><\/blockquote>\n\n\n\n<p>Bidalgo is a marketplace for app marketers that allows them to maximize the potential of their marketing campaigns by giving them control over their spending. Bidalgo is also based in Israel.<\/p>\n\n\n\n<p>Bidalgo co-founder and CEO Peli Beeri commented: &#8220;When we founded Bidalgo more than ten years ago, we had a simple goal in mind: we wanted to build the best platform for marketers to optimize their investment towards exceptional business results. By combining Bidalgo&#8217;s technology with the ironSource platform, we&#8217;ll be able to create a unique offering for mobile marketers, with one place to create, analyze and manage every aspect of their paid marketing.&#8221;<\/p>\n\n\n\n<p>IronSource said this acquisition will &#8220;deepen&#8221; the firm&#8217;s market presence in newer areas such as social, dating, and e-commerce apps, in addition to mobile games. Furthermore, IronSource will integrate various marketing-related solutions to increase the platform&#8217;s value for app marketers.<\/p>\n\n\n\n<p>This is the second major acquisition from IronSource this month. Earlier this month, IronSource snapped mobile advertising and app monetization company <a href=\"https:\/\/www.gamesround.com\/blog\/ironsource-to-pay-400m-to-acquire-mobile-ad-app-monetization-firm-tapjoy\" title=\"IronSource To Pay $400m To Acquire Mobile Ad &amp; App Monetization Firm Tapjoy\">Tapjoy <\/a>for $400 million. Additionally, the firm acquired several other companies this year, including Luna Labs and adverts platform Soomla.<\/p>\n\n\n\n<p>Send your news to news@gamesround.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Israel-based app monetization platform IronSource announced an agreement to acquire mobile marketing company Bidalgo for an undisclosed sum. &#8220;IronSource and Bidalgo already work with many of the same customers, who use multiple products on the ironSource platform along with Bidalgo&#8217;s marketing technology,&#8221; said IronSource CEO and co-founder Tomer Bar Zeev. &#8220;This not only highlights the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1004,973,974,976,975],"_links":{"self":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/4690"}],"collection":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/comments?post=4690"}],"version-history":[{"count":15,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/4690\/revisions"}],"predecessor-version":[{"id":4707,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/4690\/revisions\/4707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media\/4703"}],"wp:attachment":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media?parent=4690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/categories?post=4690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/tags?post=4690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}