{"id":6449,"date":"2022-05-07T02:35:33","date_gmt":"2022-05-07T09:35:33","guid":{"rendered":"https:\/\/www.gamesround.com\/blog\/?p=6449"},"modified":"2022-05-07T04:40:24","modified_gmt":"2022-05-07T11:40:24","slug":"applovin-acquires-wordle-not-the-one-owned-by-the-ny-times","status":"publish","type":"post","link":"https:\/\/www.gamesround.com\/blog\/applovin-acquires-wordle-not-the-one-owned-by-the-ny-times","title":{"rendered":"AppLovin Acquires Wordle! (Not The One Owned By The NY Times)"},"content":{"rendered":"\n<p>Mobile app marketing platform and game publisher <a href=\"https:\/\/www.gamesround.com\/blog\/applovin-raises-2bn-in-initial-public-offering-ipo\" title=\"AppLovin Raises $2bn in Initial Public Offering (IPO)\">AppLovin<\/a> announced that it acquired the mobile word puzzle game Wordle! for an undisclosed price.<\/p>\n\n\n\n<p>Wordle! is a different game for iOS and Android, so don&#8217;t confuse it with the Wordle created by Josh Wardle, which was acquired by <a href=\"https:\/\/www.gamesround.com\/blog\/the-new-york-times-buys-wordle-for-seven-figures\" title=\"The New York Times Buys Wordle For \u201cSeven Figures\u201d\">The New York Times<\/a>.<\/p>\n\n\n\n<p>The Wordle! game we&#8217;re talking about here was developed by Steven Cravotta and released years before John Wardle&#8217;s Wordle became a massive hit.<\/p>\n\n\n\n<p>The game is available on the App Store and Google Play for iOS and Android, respectively, and is now managed by AppLovin&#8217;s Lion Studios Plus.<\/p>\n\n\n\n<p>According to TechCrunch, Cravotta&#8217;s Wordle became a viral sensation last year when the developer vowed to donate the sudden jump in earnings he acquired due to Wardle&#8217;s Wordle&#8217;s popularity. He reached out to Wardle to settle on a charity, and they agreed on starting a tutoring center in Oakland, California, where Cravotta donated $50,000.<\/p>\n\n\n\n<p>&#8220;I think my generation really wants to come together to make the world a better place instead of going after each other,&#8221; Cravotta told TechCrunch. &#8220;There&#8217;s a million ways Josh and I could have gone to battle over this whole thing. But instead, we united forces and did something great.&#8221;<\/p>\n\n\n\n<p>According to Sensor Tower, Cravotta&#8217;s Wordle has been downloaded more than 18.9 million times. The firm estimates it has generated roughly $3 million thus far.<\/p>\n\n\n\n<p>Cravotta told the site: &#8220;It just sat in my developer account for the longest time getting maybe one to two downloads a day for six years\u2014until all this craziness happened.&#8221;<\/p>\n\n\n\n<p>When pressed on whether the acquisition took place before and paid for the contribution, both AppLovin and Cravotta remained mum.<\/p>\n\n\n\n<p>The New York Times bought Wardle&#8217;s Wordle in January. While no precise amount was given, it was reported that the publication paid a &#8220;low seven-figure sum&#8221; for it.<\/p>\n\n\n\n<p><em>Send your news to news@gamesround.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile app marketing platform and game publisher AppLovin announced that it acquired the mobile word puzzle game Wordle! for an undisclosed price. Wordle! is a different game for iOS and Android, so don&#8217;t confuse it with the Wordle created by Josh Wardle, which was acquired by The New York Times. The Wordle! game we&#8217;re talking [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":6450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[353,1433,1277,1278,1432],"_links":{"self":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/6449"}],"collection":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/comments?post=6449"}],"version-history":[{"count":5,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/6449\/revisions"}],"predecessor-version":[{"id":6455,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/posts\/6449\/revisions\/6455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media\/6450"}],"wp:attachment":[{"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/media?parent=6449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/categories?post=6449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamesround.com\/blog\/wp-json\/wp\/v2\/tags?post=6449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}