Bandai Namco acquires Reflector Entertainment

The deal includes both the Canadian studio and its subsidiary Reflector Interactive Productions and is expected to close in the fourth quarter of this year.

Japanese publisher Bandai Namco has acquired Montreal-based Reflector Entertainment for an undisclosed sum. Bandai made the acquisition through its European arm as a part of an ongoing strategy to diversify and globalize its development, with the publisher aiming to ensure at least 50% of its content is developed outside of its home market in Japan.

The reach to worldwide audiences and the endless entertainment possibilities offered by the synergies with Bandai Namco Entertainment Europe and the rest of the Group will provide a great long-term perspective for the team, here in Montreal.

Alexandre Amancio, Reflector Entertainment co-founder

Reflector Entertainment was founded in 2016 by Alexandre Amancio and Lune Rouge, and is focused on building “Storyworlds” that people can interact with across a variety of media, including video games, novels, podcasts, movies, and more. The reflector and its 120 employees are currently working on a new franchise, Unknown 9, which has been designed as a cross-media property. The series has already produced comic books, podcasts and the first novel in a trilogy, with the studio also working on a video game, Unknown 9: Awakening.

Following the purchase, Reflector founder Alexandre Amancio will become chief creative officer and will work alongside BNEE vice president of content, marketing, and digital, Herve Hoerdt, who will manage the transition as CEO.

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