As a part of its entertainment division’s expansion plans, Dolphin Entertainment announced that it had acquired public relations firm B/HI. Formerly known as Bender/Helper Impact, this entertainment agency specializes in corporate and product communications programs for interactive gaming, e-sports, entertainment content, and consumer products organizations.
Dean Bender, the co-president of 42West, also released a statement saying, “It became immediately apparent to Shawna and me that by joining the Dolphin Entertainment Super Group of PR and marketing firms that we can really maximize our current client relationships as well as provide a wealth of uniquely-curated services to prospective clients. We’ve always been aware of how dominant 42West is in the entertainment sector of public relations. It’s an honor to join Amanda and her team to be able to supplement and diversify the client roster.”
Speaking about the acquisition, Dolphin Entertainment CEO Bill O’Dowd, in a released statement, said,” The acquisition of B/HI provides a tremendous gateway into the last remaining large vertical of entertainment for our Super Group: video gaming and esports. Video gamers are celebrities in their own right and among the most popular social media influencers in the world. We believe the opportunities to cross-sell services with B/HI will be numerous, as will be the possibilities to create original content and live events.”
As agreed, B/HI will operate under another PR agency 42West, where Dean Bender and Shawna Lynch will be serving as co-presidents. The terms and conditions of the acquisition remain undisclosed.
Amanda Lundberg, CEO of 42West also said in a statement,“Dean and Shawna have built a business with vision and relevance that could not be more at home at 42West,” said Amanda Lundberg, CEO of 42West in a statement. “I’m thrilled they have chosen to bring B/HI’s valuable expertise in gaming, esports and consumer products to 42West. This latest addition to the Dolphin collective of agencies will not only benefit existing and new clients but be a key step in our creation of assets.”
Headquartered in Miami, B/HI was founded by Bender in 1986 with offices in New York, Los Angeles, Chicago, Nashville, and Boston. This PR powerhouse has high-profile clients under its belt, including Amazon Studios, CBS Home Entertainment, Konami, Rovio Entertainment, Nexon, Schell Games, Immortals, Team Liquid, DC Comics, and more.
B/HI specialized in public relations for the video games industry and was regarded as one of the pioneers of esports by representing Major League Gaming and the World Cybergames. Earlier, B/HI was a key player of the home video industry, representing several major studios, including MGM, 20th Century Fox, and Republic Pictures.