Games Round


Investment Boosts Animoca Brands' Vision for Empowering Makers to Create and Publish Digitally Owned Content in Upcoming Blockchain-Powered Version of its Successful Gaming Platform

Animoca Brands (ASX: AB1), with its subsidiary Pixowl, a leading creator of world-building experiences, announced today that its forthcoming decentralized blockchain gaming platform, The Sandbox, has successfully completed an investment round and token sale of US$2.5 million. This investment round is led by Hashed, the largest crypto assets fund and accelerator in South Korea with operations based in San Francisco and Seoul, and additional investors include Helix, Mind Fund, True Global Ventures, Blocore, ThunderCore and Alexis Bonte.

The investment will accelerate growth of Animoca Brands’ user-generated content (UGC) gaming platform that will empower creators through digital ownership and monetization of 3D voxel creations made and shared by users around the world. Through the investment from Hashed and other investors, and the partnership with Kakao’s Klaytn blockchain platform that will grant access to Korea’s leading messaging app, The Sandbox is increasingly reaching Korea’s advanced marked for gaming and technology. The integration on Klaytn, the public blockchain platform supported by 50 million users of Kakao, the mobile lifestyle messenger service owning 97% of South Korea’s market share, is also expected to boost the audience for The Sandbox.

“The Sandbox offers everyone access to a new economic model where players and creators fully participate in the value creation chain and can benefit from the new paradigm where content is the platform”

Arthur Madrid, CEO of Pixowl

The Sandbox game franchise is one of the world’s largest independent user-generated content and gaming platforms, with 40 million downloads and over one million monthly active users. The upcoming voxel-based blockchain version of The Sandbox, which adds many new creative and commercial possibilities, has been named one of the top 10 most anticipated blockchain games globally (source:

Animoca Brands’ vision is to offer a metaverse where virtual worlds and games will be created collaboratively without central authority. Because game items are tokenized as Non-Fungible Tokens (NFTs), players can transfer their assets from one game to another, retaining digital scarcity, security, and authenticity. These tokens will be tradeable in a free and open decentralized marketplace for voxel creators and world builders. With rich, easy to create voxel worlds and game experiences and the ability to safely store, trade, and monetize creations through blockchain, creators can receive significant benefits for their creations.
The Sandbox is expected to launch in the fourth quarter of 2019, and more information will be revealed in the coming weeks and months.