Leading mobile game publisher Voodoo has announced that it had acquired Tel Aviv, Israel-based Bidshake. Bidshake is a leading cross-channel marketing automation outfit for mobile games and apps.
Since its inception in January 2020, Bidshake’s mission is to become the one-stop automation platform for all user acquisition and monetization needs. It combines data aggregation, analytics, and campaign management with creative tools in a single solution.
Bidshake offers a unified solution that enables marketers to make data-driven decisions. With Bidshake, mobile developers can grow their app or game quickly and easily with automation.
“We have been fortunate to work with Voodoo as our design partner and first customer, taking our marketing automation platform to the next level. From the start, our goal has been to help mobile developers navigate through an increasingly competitive and data-driven environment, and joining Voodoo is the perfect next step in this journey,” the co-founders Pitoun and Palacci said.
Bidshake has pledged to remain independent and continue providing high-quality products for their customers’ mostly mobile games and app developers. Bidshake is also extending its product offerings to meet the needs of developers who are experiencing expansion as well.
“It was the mutual recognition of the power of automation coupled with our marketing insights that led to our close cooperation with the Bidshake team from day one. We couldn’t be more excited about our further integration that will address the growth needs of the mobile games and app ecosystem,” Yazdi said.
Co-founders of Bidshake Stéphane Pitoun and Alexandra Palacci said in a statement that they are fortunate to have Voodoo as their design partner and first customer and looking ahead to take the marketing automation platform to the next level.
Voodoo CEO Alexandre Yazdi commented that his company is excited about collaborating with Bidshake to address the growing needs of the mobile games and app ecosystem.
Founded in 2013, Voodoo develops and publishes hyper-casual mobile games. The free-to-play games are available on the Google Play and Apple Store, with over 300 million monthly active users. Ranking number one worldwide in terms of downloads on Apple’s App Store, its games have over 5 billion downloads worldwide.