Krafton has announced that it acquired Thingsflow, an interactive content production company. The financial terms of the deal have not been made public.
The Seoul, South Korea-based firm is behind the chat platform, Hellobot. With Hellobot, users can engage without-driven characters” across apps and messenger services. As of May 2021, Hellobot boasts over four million users in Korea and Japan.
“Thingsflow is equipped with deep insights about content consumption trends that we can leverage to create new and innovative experiences for audiences globally,” Krafton CEO CH Kim commented. “The company has a demonstrated history of successfully applying cutting-edge AI technologies to various services. Through Krafton’s partnership with Thingsflow, we hope to build an exciting future full of joy through unique experiences only we can offer.”
“I’m very happy to work with Krafton to create a world of competitive interactive content that is unique and technologically rich,” Lee said. “I’ll do my best to support Krafton’s spirit of challenging convention and its endeavor to expand beyond gaming.”
The acquisition of Thingsflow Inc. is a milestone for Krafton, as this company will help it continue to grow to be an industry leader in interactive content production and chatbots.
Those who aren’t familiar with Krafton—it is a collective of independent game development studios consisting of PUBG Studio, Striking Distance Studios, Bluehole Studio, Dreamotion, and RisingWings. Krafton rose to prominence for developing the battle royale shooter PlayerUnknown’s Battlegrounds (PUBG).
Krafton said the acquisition would allow for more content interaction. It will also partner up with the CEO of Thingsflow, Suji Lee, to maintain and improve its existing business models and develop new entertainment models.
According to the agreement, Lee will continue managing the operation and expansion aspects of existing services of Thingsflow, including Between. Between is a Korean dating app, which also Krafton recently acquired.